Users will soon have a fresh option that enables them to cut down on the volume of AI-created content appearing in their feeds. This initiative comes as the company announced that it presently contains over 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale launch. This development coincides with a rise in content created by AI, fueled by new AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising channels on a popular video site exclusively feature content made by AI. A significant portion of this material is considered “AI slop”, a term for poor-quality, factory-style content that is often illogical or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, from computer-generated images to informative clips, and we want to provide users the option to see more or less of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its service identified as artificially created. In total, over 100 m videos are submitted to the platform every day, making AI-generated material a limited portion of its overall inventory.
User Control Features
Members will be in a position to decrease or raise the amount of artificial media they watch by accessing the topic control setting in the application and picking the AI content topic. Other topics that currently be controlled under the filter encompass current affairs, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s rules require creators to identify “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.
In addition, the platform will henceforth apply an “AI-made” tag to content produced via its own AI tools, or identified by an cross-platform project for identifying artificial media. This measure is designed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is additionally introducing a two million dollar awareness program for professionals and organizations to develop learning resources about ethical AI use. This initiative will benefit non-profit groups focused on teaching programming and robotics.
Platform Protection
The platform has supported its safety measures, amid discussion over plans to cut jobs for hundreds of content moderators in the UK. TikTok is expected to reduce hundreds of positions in its trust and safety division in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content before it is viewed by humans. The company reported a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
